I really love when artists combine different methods of animation. In this animated commercial (shown below), they mixed stop motion and classic animation to create a truly inspiring piece. The commercial launched this weekend on British TV, and it’s the latest in a series of Christmas ads from John Lewis.
It was created by ad agency Adam & Eve/DDB, Directed by Elliot Dear and Yves Geleyn and as a soundtrack it features Lily Allen singing Keane’s 2004 hit “Somewhere Only We Know”. Character designs were made by Disney’s Aaron Blaise, the director of Brother Bear, who had also worked on The Lion King and Pocahontas among other classics.
What was truly an inspiring moment for me was to watch the “Making of” and see the technique they used for the animation. Before watching it I believed the drawings were composited into the live footage by one of the composite softwares available. but I was wrong:
They actually cut out all the drawings and animated live on the set! the advantages of this of course is the use of the lighting of the set as well as a good overall image quality. The downside is that it’s probably more expensive (The animated advert cost £1m to make) and in a way, you’ll have to “animate” twice.
Have a happy holidays everyone,
This is incredible short by Edwin Schaap. I love it!
So many emotions!, he did a great job delivering emotions to the audience.
I really like the animation job on that boy face.
You can watch the making of here:
Till next time,
Disney is finally decided to bring back the famous mouse back to life in a series of 19 episodes.
The team joined forces with Emmy® Award-winning artist and director Paul Rudish (Dexter’s Laboratory, The Powerpuff Girls) to give the old mouse a fresh new look.
The shorts will be available on Disney Channel, beginning June 28.
Watch here the 1st sneak preview
“Croissant de Triomphe” :
(I hope the link won’t go dark)
I personally, LOVE the outcome of it. can’t wait to see more of it
Till, next time,
This is too funny not to share:
till next time,
This one is great piece!
A graduation short film from Bezaleal academy of arts.
The creators Eran May-raz and Daniel Lazo did a superb job all around.
well done guys!
this one is really good:
its an original short animation created and directed by Phil Tippett – Founder of Tippett Studio.
very creative, very intense and the execution is excellent.
u can read more about it here:
until next time,